Graphic Design

professor: Tomáš Chorý

Graphic Design is a process during which the materials used are transformed into a new quality—enacting a change in the materials and in the creator themself. The result of this alloying procedure is tied to several factors. The first step is in selecting the material, consisting of analysis, selection, and removal of that which is of lower quality. It is necessary to keep in mind that the infected areas may later spoil the entire course of fermentation and with it the quality of the resulting work. Fermentation itself is the most important and most mysterious part of the entire process. During its course new ideas and thoughts arise—forming a specific aroma and bouquet, which have a fundamental influence on the final form of the product. The emerging matter is suitable for addition of important ingredients: an overview and a pinch of humour. The resulting distillation, with the help of digital technology, is strengthened and clarified of undesired impurities.
And if the result is for some specific task in the area of graphic design (a poster, album cover, catalogue, logo, book, etc.), during instruction there is an emphasis on active participation in the process of creation—the journey from the idea, its artistic expression, the capability to formulate one’s thoughts and attitudes... all the way to the finished product. Mastery of digital technology—in the area of graphic design today it is an absolute necessity—is an essential component of this process.